To reimagine the way people experience water sports.
To enhance the perception of sailing and other water sports through high-quality digital content and digital marketing techniques so it is seen as an infectious and enjoyable lifestyle.
To help water sports industries grow by connecting industry suppliers with competitors and creating better events, better return on investment for sponsors and better experiences for the sailors.
To provide support and ongoing professional assistance to volunteer-based clubs and associations to help market their events, create greater mainstream media attention, push the grass roots in the right direction, and create a sustainable future for the sport.
HOW CAN WE HELP YOU?
In the summer of 2013-14, Marc Ablett and Harry Fisher sailed together in a Sharpie Nationals in Perth and talked about how stories being told in sailing needed to be told differently.
It was then when Down Under Sail was born, in January 2014, initially as an online sailing news and lifestyle blog focusing on telling great human-interest stories from the grassroots of water sports.
Since then, DUS launched two annual printed publications, the Down Under Sail Yearbook in 2016 and 2017 respectively, which showcased more great stories within sailing and water sports, and also helped enhance our capability in the digital promotion of sailing events.
Many years on, our execution has developed and changed, our capability has grown, however our focus has remained the same – to reimagine the way people perceive and experience water sports in Australia.
The Down Under Sail in-house media team is made up of a number of extremely talented people, all specialising in certain areas. Get in touch with us to find out how our team can enhance the profile of your class, club or event.
Head of Video & Production